Bring Nike’s emotionally resonant Play New campaign to life as one cohesive digital experience, scaling across 40+ activations and multiple channels without losing its energy, cultural relevance, or brand integrity.
Create a joyful, research-grounded identity that gives a growing early-learning platform one recognizable system across families, educators, products, and digital experiences.
Break through a crowded category by translating Evelyn + Bobbie’s engineering-led comfort and commitment to body inclusivity into an elevated, magical, and radically honest brand experience.
Independent Prototype / Creative Infrastructure · Operating System
Turn ambiguous creative scope into visible assumptions, feasible timelines, role capacity, and commercial scenarios, without handing responsibility for the commitment to a spreadsheet.
04 / Point of view
The strongest work does not perform innovation. It gives unfamiliar possibilities a form people can understand, trust, and use.
We prefer useful tension over easy consensus, durable systems over launch theatre, and cultural specificity over category convention.
05 / Founder
A strategist and creative leader, Britta founded Grove + River to connect the expressive and structural sides of ambitious work.
Her practice spans positioning, identity, creative operations, and emerging technology. She works closely with founders and institutional leaders when the brief is still difficult to name, and the outcome needs to last beyond a campaign.
Get in touch
06 / Start somewhere
We partner with leaders building new meaning, new capability, or both.